Uber said it has deployed mapping cars in Port Elizabeth to gather navigation data.
This follows Uber mapping South African cities in 2016, starting with Cape Town.
“Mapping in Port Elizabeth will assist in gathering the relevant data to help Uber provide a seamless experience, such as traffic patterns and more precise pick-up and drop-off locations,” it said.
“The mapping will also provide information where there aren’t detailed maps or street signs. Partners vehicles will be equipped with mapping equipment and driven during trips on the Uber app for two weeks.”
With the help of its driver-partners, Uber said it will be able to collect important imagery data on every trip in Port Elizabeth as part of efforts to improve its mapping technology.
Uber said it will not reveal any rider’s private information or identity, and that devices do not retain imagery at or around pick-up or drop-off locations.
Riders who are not willing to participate will be informed in-app or via text message that their ride has the mapping device on it, and may cancel their trip if desired.