Government Diverse Advertising spending by Minister Faith Muthambi
As the Minister of Communications, I need to set the record straight on a recycled myth that the DA has peddled as a parliamentary question every year for the last three years. This relates to government advertising spending managed by the Department of Communications. The DA alleges that Government rewards “state-friendly media”. On Thursday 29th January, after I released a breakdown of Government advertising spending through the Department of Communications, this myth is back, copied and pasted under the by-line of Gavin Davis.
It’s clear that Hon. Davis MP has a shallow understanding of advertising communication at best and is being disingenuous in his attempt to shoe-horn his obvious prejudice against the black owned media into a false argument to further his own agenda. A passing knowledge of newspaper distribution footprints, reader demographics and editorial content would have prevented the obvious flaws in the honourable member’s allegations.
As a matter of fact, The New Age is much closer to the Business Day in its editorial balance based on tonality of coverage. A research conducted by an internationally renowned company, Media Tenor has produced a report analysing positive reporting on President Zuma for the period July 2014-January 2015 shows that 10% of the New Age articles report positively on President Zuma, with 9% of Business Day reportage carrying equally positive content on the President. Are we to deduce that Business Day is a propaganda platform or Pro President Zuma?
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