In order to achieve outstanding energy and long-lasting vitality you must feed yourself foods that the body and brain recognise as food. In other words, foods that provide the building blocks your body requires for sustaining life. Unfortunately, food companies looking to promote their products frequently use misleading terms, confusing the general public. Below, we take a look at the most common of these terms and what to look out for when making a ‘safe’ purchase.
This is a term appropriate for any foodstuff which provides you with good quality nutrients that can be utilised by the body for its various and many functions. They will, by their very nature, be naturally-occurring foods (those that grow on the earth or in the sea).
The term ‘healthy’ is used extensively to sell a variety of foods. However, foods with vitamins and minerals added to them (called fortified) are generally foods which are processed and have therefore been stripped of any naturally occurring nutrients (the nutrients they advertise tend to be added post-processing). An example of this would be breakfast cereals.
Truly healthy foods are also ‘natural’ foods (see below).
This term should indicate foods that are completely unadulterated, such as whole grains, fresh vegetables, fresh fruit, unroasted nuts and seeds, legumes, beans, raw (unpasteurised) dairy and animal proteins.
Don’t be fooled into believing a product is natural, just because it says so on the label. After all, fruit juice is natural when squeezed manually, but when the juice is extracted