You’ve come up with a great business idea – you have a business name, a logo, new business cards and have even registered your company – you’re officially an entrepreneur and you’re excited about the future. Right? Wrong!
Raizcorp, Africa’s only unfunded for-profit business incubator, experiences this common misconception on a regular basis. Together with partners Engen Petroleum Ltd and longstanding media partner, SAfm, they aim to help entrepreneurs demystify this perception through the annual entrepreneurial programme, Pitch Polish.
An idea is only an idea, until you take action and it becomes a start-up business, which is only a going concern when you have customers buying your products or service – on a regular basis!
When in business, think about:
- Proof of concept: When Sizwe Nzima entered the ENGEN Pitch and Polish 2013 competition, his start-up was already servicing 250 clients, by collecting and delivering their chronic medication. His business model was already proving to be a success.
- Living in the real world: If you think you are going to be the next big thing overnight, you may be in for a rude awakening. For every big success there are a whole bunch of failures. Focus on what the next step is to achieve a healthy sustainable business. From the beginning, Sizwe encountered a major obstacle – the weather! Delivering packages on bicycles in the rain was becoming inefficient. His immediate solution was to provide good raincoats, while working towards implementing am improved and streamlined system.
...........Next: Tow Truck Accident