The Ocean Race will partner with pure water provider Bluewater in a bid to reduce global reliance on single-use plastics. The collaboration builds upon the partnership during the past edition of the race to highlight the broad range of impacts plastic are having on ocean health and biodiversity.
The new programme of work, with the official drinking water provider of The Ocean Race, will also explore ways education and science can help advance our understanding of the long-term effects of plastic pollution.
“We are proud to announce that we are continuing to work in partnership with Bluewater,” said Johan Salén, the Managing Director of The Ocean Race.
“Encouraging people to re-evaluate their relationship with plastic and how they consume water is central to our mission and was a key element in reducing our environmental footprint in the previous race.”
“Barely a day goes by without new evidence emerging of the way microplastics are inundating our planet and now found in the water we drink, the food we eat and the air we breathe, but we need to focus not just on the problem but also the alternatives available to tackle the use of disposable, single-use water bottles,” said Anders Jacobson, co-founder and CEO of Blue, the impact-focuses investment company that owns Bluewater.
Jacobson said Bluewater intended to use its partnership with The Ocean Race to leverage the power such popular, world-spanning sporting