Few properties in South Africa can compete with the excellent price and rental growth experienced by top security estates. According to Schalk van der Merwe, franchisee of the Rawson Properties Helderberg Group, the techniques used to achieve this phenomenal growth are actually surprisingly simple.
Here are four of the most common ones you’ll find in South Africa’s leading housing estates.
1. Picking a uniform colour palette
Not everyone has the same style and taste when it comes to colour choices, which is why all the best security and cluster developments have strict colour palette guidelines.
“Individuality can be charming on small scale,” says Van der Merwe, “but to create the cohesive, elegant atmosphere that people love in estates, uniformity is an essential tool. A mish-mash of multi-coloured homes – or even mismatched shades of the same colour – will never have the same visual impact as a well-thought-out colour scheme.”
Van der Merwe says most estates receive a suggested colour palette from their original architect or designer, comprising a selection of neutral shades that complement each other as well as the development’s architectural style and ambiance. Bigger estates often have several colour combinations available, while small estates typically allow only one or two.
“It’s in everyone’s best interest to stick to the colour guidelines since they help keep the estate looking its best, which boosts property values and desirability as a rental location. If anyone does break the rules, there are usually penalties imposed by the Home Owners Association,” says van der Merwe.
2. Enforcing architectural cohesion