One lucky Pier 14 Shopping Centre customer will be sleeping a little more soundly at night, thanks to the dream prize of a bedroom suite worth R25 000.
Gloria Meyer from Lower Mount Croix in Port Elizabeth was the fortunate winner in the centre’s “Find Your Furniture” promotion in August.
She walked away with a luxurious double bed and padded headboard, two bedside cabinets with reading lamps, and a matching chest of drawers with mirror. A complete set of bedding and coordinating area rug finished the room.
Participants had to look for the grand prize on display in the centre and then visit Pier 14’s furniture retailers to identify the store of origin.
Although Meyer entered the SMS-based competition 11 times, the 66-year-old housewife said she had not expected to win.
“I’m not one of those people who set my hopes on winning a competition, so I’m not disappointed when I don’t,” said a circumspect Meyer.
“Even when I made it to the final three, I didn’t think I’d win.”
She beat 15 other finalists to take home the grand prize.
Sophia Steyn from Pier 14 centre management said her marketing team had decided to give away the furniture following the success of the “Make Mothers’ Day Memorable” promotion in May.
In that competition, father of two Luyanda Dlanga from Motherwell surprised his wife Tuliswa with a fully equipped kitchen set worth R20 000.
Steyn said there had been an overwhelming response to the May promotion. “So, due to popular demand, we decided to reward our shoppers with something similar again.”
According to her, Pier 14 customers fell mainly in the lower LSM 4 to 6 bracket and insisted on a value-for-money shopping experience.
“Our customers work hard for their money, so competition prizes that enhance their lifestyle are an important consideration.”
Steyn said the countdown to the peak festive season trading had already begun and customers could look forward to more exciting promotions from the centre.