Johannesburg, 23 October 2018– In the months leading up to their launch towards the end of September, NJIN Agency strategically targeted and partnered with South African brands complementary to its own thinking and philosophy.
Iconic South African rock band, The Parlotones, is one of the agency’s new signings.
“This year the Parlotones are celebrating two decades of doing things differently and making their own way in the South African music industry,” says NJIN Head of Agency, Brandon Faber. “We identify with that spirit and, of course – it’s damn cool to work with people that appreciate the value of production and the power of brand, while remaining in tune with the greatest asset of them all, the paying fan.”
Dragonflies and Astronauts
“We’ve been looking for a partner that shares our passions and desire for a little theatre in everything we do,” says Kahn Morbee, The Parlotones co-founder and lead-singer. “In NJIN Agency we found a group of people with just the right mix of skills, experience and crazy to help move our brand forward.”
The Parlotones Digital Takeover (as NJIN refers to it) includes a mix of traditional, new media and creative services – stretching through to exciting future campaigns featuring Augmented and Virtual Reality.
“It’s our hope and our goal to work with NJIN to create amazing experiences for our fans,” says Morbee. “It’s a great asset to have these guys