NELSON Mandela Bay Tourism (NMBT) has been hosting visiting groups, such as tour operators, destination marketing agencies and international media to position the city as a world-class travel destination.
NMBT provided them with an authentic experience of Nelson Mandela Bay and surrounding areas.
This month a UK Trade Group, comprising of international trade partners such as Discover the World, Newells Travel, BA Holidays and Highworth Travel will be hosted by NMBT.
The group will spend time at the SA Marine Rehab and Lighthouse, followed by a relaxing Sun Set Beach Cruise. They will also visit the Pumba Private Game Reserve and Bridge Street Breweries.
Next month, NMBT will welcome a Japanese visiting family and document their experiences and memories along the way.
According to NMBT CEO, Mandlakazi Skefile, collaborations with the Asian Travel Market have grown over the past few as a direct result of hosting such initiatives.
â€œAs a destination marketing agency, forming collaborations through hosting initiatives gives us the opportunity to provide visitors with a personalised experience in our city which they can take home to share with their friends, families and colleagues,â€? said Skefile.
â€œSharing their positive memories and experiences serve as the perfect marketing tool for Nelson Mandela Bay, as their opinions and impressions are shared, largely using digital platforms with great international reach,â€? said Skefile.
Through collaborations with South African Tourism and the Eastern Cape Parks and Tourism Agency, first-hand knowledge of Nelson Mandela Bayâ€™s unique offerings are shared with trade operators who are then able to confidently sell travel packages to their respective markets.
This also opens the city up to the prospect of international marketing opportunities, utilizing traditional advertising streams and digital marketing platforms such as WeChat, Facebook, Twitter and Instagram, which reach large volumes of prospective visitors in international countries.
NMBT has successfully established beneficial relations through hosting groups from countries such as China, Japan, Spain and the United Kingdom to name a few, providing them with meaningful experiences and fun activities.
These include experiencing the Bottlenose Dolphin Capital of the world, visiting the Mohair Headquarters, exclusive township tours and experiencing the cityâ€™s rich cultural heritage.
International collaborations make significant inroads into the global travel market, creating positive spin-offs for the local economy and businesses that operate in the restaurant, accommodation, transport and entertainment industries of Nelson Mandela Bay.
During a recent visit, a Spanish Television crew was hosted by NMBT and they spent five days in and around the city, filming a travel, cultural, cuisine and ultra-running documentary series (CHILOÃ‰).
They spent time at the Addo National Elephant Park shooting the 76km Addo Elephant Trail Run, highlighting NMBâ€™s interesting combination of urban resources, diverse cultures and nature.
The crew also spent time touring the city, capturing footage of Route 67, Fort Frederick, Market Square, Jetty Street, City Hall and the Donkin Reserve.
â€œForming collaborations with the Spanish Television Crew gives Nelson Mandela Bay amazing exposure on an international platform.
The 50-minute documentary (CHILOÃ‰) will be aired to approximately 60 000 Spanish viewers and around 95 000 radio listeners,â€? said Skefile.