World Trade Market Africa (WTM Africa) is a leading business to business (B2B) exhibition for inbound and outbound Africa trade and tour markets. The exhibition is an essential platform for both inbound and outbound African travel tourism markets to launch new products, increase their brand exposure, debate industry issues and gather market intelligence, often leading to new sales contacts, growth of existing relationships and securing new business.
At this year’s WTM Africa, taking place from 19-21 April 2017 at the Cape Town ICC, Nelson Mandela Bay Tourism (NMBT) will partner with the Eastern Cape Parks Tourism Agency (ECPTA), where a collaborative effort will be made to solicit new business through a number of trade and networking initiatives with destination management companies, inbound tour operators and cruise liner ground handlers, in order to negotiate the inclusion of NMB in their itineraries.
In line with its strategic objectives to market the unique attractions on offer in Nelson Mandela Bay such as the Mohair Industry, the Bottlenose Dolphin Capital of the world and the city’s rich cultural heritage, NMBT will utilize the platform to meet with these industry partners to highlight the close proximity of these attractions, promoting the city as an accessible destination where tourists can enjoy more in a shorter space of time.
“As a destination marketing agency, NMBT relies on the success of WTM Africa to strategically engage with local and international operators, where we promote