The campaign is the culmination of a R200,000 national rollout by major malls in Gauteng and the Eastern Cape owned by South Africa’s largest black-owned JSE-listed property group, Rebosis Property Fund.
Earlier in March, the Rebosis-owned Hemingways Mall, in partnership with celebrated local NGO, Sakhisizwe, handed out 532 pairs of new school shoes to five schools in the Duncan Village area. These were Nontutuzelo, Makinana, Nompumelelo, Lujiza and Masakhe primary schools.
“We are honoured to be making a difference to our underprivileged pupils by gifting them with a sense of self-confidence and belonging as they walk the road to an education. The young pupils of East London are our city’s future,” said Hemingways Mall general manager Reinette van Tonder.
Instilling pride among pupils would help them to succeed in often-difficult circumstances, she added.
According to Rebosis group marketing manager Deborah Bailey, providing school shoes was a tangible and practical solution, giving relief to the children – many of whom cannot afford public transport and are forced to walk long distances each day.
“As part of our social and ethical mandate, Rebosis Property Fund has recognised an overwhelming need to contribute positively to communities surrounding its shopping centres,” said Bailey.
She said each of Rebosis’s four major malls – Forest Hill City in Centurion, Baywest Mall in Port Elizabeth, and Hemingways Mall and Mdantsane City in East London – had carefully selected their beneficiary schools according to need within their respective communities.
Source: Eastern Cape – MyPR.
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