Advertisers (in the news section) on MyPE receive a weekly link to a page on MyPE that details the performance of their advert. Contained in the report are a number of terms that need explaining.
Date: The date of the occurrence
Clicks: The number of times people have clicked on the banner to visit the advertisers’ site.
Impressions: The number of times that the banner advert has been shown to people.
CTR: Click Through Ratio – the percentage score of clicks to impressions.
eCPM: The estimated cost for every one thousand views of the advertiser’s banner – this changes as page views change.
See here for some examples of industry average charges per thousand:
To sum the above links up, direct charges start from R6.30 per thousand and can go as high as R135.00 per thousand
eCPC: Estimated cost per click – estimated (like in eCPM) as it is predicted using a formula that takes the amount you have paid, clicks to date and period left to determine an estimate.
A quick Google search will show you that Cost per Click charges can be as low as R0.27 and go up to R600.00 per click and beyond (See: 20 Most Expensive Keyword Categories In Google AdWords). Google operates a complex ‘auction’ system where you bid for your chosen keywords and, if your ad is clicked on many times then the bid amount is automatically lowered.
This site – seomoz – reports a global average cost per click spend by industry:
- Finance – $3.09
- Jobs Education – $1.80
- Business Industrial – $1.67
- Computers Electronics – $1.39
- Internet Telecom – $1.11
- Beauty Fitness – $1.11
- Autos Vehicles – $0.97
- Home Garden – $0.76
- Travel – $0.29
- Shopping – $0.25
The above figures were taken from data analysed during Quarter 3 of 2012 and extrapolated by Larry Kim after analysing a billion dollars of annualised Google Adwords spending.
When MyPE advertisers compare the above eCPM and CPC figures with their weekly reports they will see that they are getting the deal of a lifetime by advertising on MyPE.
Contact Janine to place your adverts on MyPE.