By Shaun Gillham
THE world’s biggest music label, Ministry of Sound, is preparing to storm its next frontier with one of the hottest festival line-ups seen in South Africa when the Eastern Cape’s largest ever music festival kicks off at the Billabong Pro J-Bay in Jeffreys Bay.
The three-day 5FM Music Festival – the first and most technically advanced to be staged in the province by Ministry of Sound – will be hosted at Mentorskraal Country Estate in Jeffreys Bay from July 13 to 15 and will be hosted concurrently with the prestigious Billabong Pro J-Bay.
South Africa’s highly energetic “minister of sound” Lloyd Cornwall, who heads the Ministry of Sound label and events division in South Africa, this week described the upcoming festival as “massive, spectacular and unprecedented in the Eastern Cape”.
Telling Weekend Post the public had yet to realise the scale of the upcoming event, he revealed R4.2-million had been invested in the festival which would boast a state-of-the-art stage and sound system provided by leading specialists Gearhouse.
“Ministry of Sound is the world’s biggest record label and we are represented in over 60 countries. We are in Johannesburg and Cape Town, and now, for the first time, we are bringing a mega festival to the Eastern Cape and Jeffreys Bay,” Cornwall said. “This is the next frontier for Ministry and we have committed to stage this festival in Jeffreys Bay annually for the next five years.”
“This is going to be an unparalleled event for Jeffreys Bay.
“There is a huge camping ground at the venue and camping is free with the Festival Weekend Pass tickets. There will even be a shuttle traveling from the Supertubes to Mentorskraal – every need is catered for,” said Cornwall, adding Ministry of Sound would be represented by Patrick Hagenaar of Ministry of Sound UK.
Festival tickets are available at Computicket at R400 for the full weekend pass, including camping or R200 for a one day.
This is a shortened version of an article that first appeared in the print edition of Weekend Post on Saturday June 30 2012.
Article source: http://theweekendpost.com/2012/07/02/music-fest-unparalleled/