THE proposed state-of-the-art Nelson Mandela Bay Tower of Light museum has won the best design award in a competition hosted by the city to honour the late Madibaâ€™s legacy.
The location of this iconic precinct is still unknown, but the municipality is determined that it will elevate the cityâ€™s status as a hub for socio-economic transformation, tourism and employment opportunities.
â€œThis is a very important project for the municipality because it is based on Nelson Mandela.
â€œWe are very excited about this and will give our best to make it a success,â€? said municipal spokesperson, Mthubanzi Mniki.
The city hosted a competition open to all South Africans to submit their ideas, but it was the MC Saatchi Abel SA Group CEO Abelâ€™s Nelson Mandela Bay Tower of Light concept that ultimately won.
According to Mniki, the project is of significant importance as the unveiling took place when celebrating 100 years after the birth of the nationâ€™s hero.
Abel, who grew up in Nelson Mandela Bay, said, â€œThroughout my career I have had one quote on my wall, â€˜The people with the best people winâ€™ from Jerry Welsh.
â€œThe MC Saatchi Abel team, together with prominent PE businessman, Khusta Jack, and leading architectural firms, Makeka Design Lab and Scott and Partners delivered a winning concept that encapsulates the spirit of Madiba.â€? The monumental Nelson Mandela Bay Tower of Light is a 27-storey high interactive museum, with every storey marking each year that Mandela spent in prison.
It will take visitors on a multisensory journey through the life and times of Mandela, culminating in a reflective tower on the top floor that includes a chrome statue of Madiba.
â€œThis was a project very close to my heart and I am incredibly excited about the concept we have produced, which is a landmark that I believe has the potential to rejuvenate the city – and will boost the local economy.
â€œIt imbues the city with the indomitable spirit of Madiba and all he stood for â€“ to achieve greatness through kindness,â€? Abel added.
Speaking further on the project, chief creative officer for the MC Saatchi Group, Neo Mashigo, said, â€œThere is no better feeling than knowing youâ€™re part of something that aims to make the world a better place.
â€œThis is something bigger than we have ever done â€“ something that the world can identify with and a space that could be shared by all.â€?
MC Saatchi Abel, together with the rest of the winning team, will now work with the Nelson Mandela Bay Municipality to prepare the roll-out of the project.