Port Elizabeth – THE Eastern Cape’s leading malls are bracing for the anticipated Black Friday consumer frenzy this weekend, with extended trading hours, assistance from police and traffic officials, and armies of extra staff being brought in to cope with the biggest annual one-day sales rush yet.
In Port Elizabeth, the Eastern Cape’s largest shopping centre, Baywest Mall, will boast a midnight Black Friday opening of two major national outlets: Game and Dion Wired.
Marketing manager Lindsay Steele said the midnight opening added an element of excitement to what is expected to be the mall’s biggest sales event of the year.
“Last year we had a phenomenal turnout, but shoppers were well behaved and snapped up the bargains. This year the participation of stores is even greater, and we’re expecting an even greater turnout of shoppers.
“Given that we house the largest array of stores under one roof in the province, were expecting shoppers from as far afield as Grahamstown, Port Alfred, and Knysna,” she said.
Rebosis Property Fund head of marketing, Christopher Hutchings, said Black Friday marked the kickoff to the Festive Season period and was fast becoming the event of the year for retailers.
“The Rebosis stable includes Baywest Mall, Hemingways Mall and Mdantsane City and as such the Eastern Cape represents a significant portion of our investment portfolio,” said Hutchings, adding that one of the property fund’s objectives