Brand South Africa recently announced the appointment of Uitenhage born Ramon Thomas, as Country Manager to lead its operations in the Peoples Republic of China.
Thomas, who has acquired at least 15 years of global and cross-cultural experience in, amongst others, the United Kingdom, United Arab Emirates, China, and South Africa, will be responsible for managing the reputation of the Nation Brand in China. He will also be tasked with, working with a range of stakeholders including the South African Embassy, to position South Africa as a competitive National Brand.
Welcoming Thomas to the Brand South Africa team, Brand South Africa’s CEO Dr Kingsley Makhubela said, “Brand South Africa is pleased to have Ramon on board. His global experience in a range of disciplines, in addition to his in market experience, makes him an asset to the Brand South Africa team. We look forward to his successful efforts in positioning South Africa as a competitive destination in China.”
Speaking about his appointment, Thomas said, “I am honoured to be able to use all the experience and skills I have acquired in the course of my career to position the South African Nation Brand positively in China. The discipline of nation branding is a complex one which requires a nuanced application of marketing, communication and business development tools. I look forward to the challenge ahead of me.”
Thomas who has a background in sales, marketing and innovation also holds a Masters of Business Administration from the Ningbo University.
Thomas assumes his office in China on 25 November 2016.
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