Johannesburg-based RubiBlue is investing in fresh PR support. Its aim is to boost corporate awareness as it positions itself in the global IT arena.
A software development and support services house, RubiBlue, created the market leading EasiPol. A web-based policy administration software for centralised and secure policy management.
RubiBlue MD, Chris Ogden said: “We have established a reputation within the insurance industry for our high-quality, and trusted product. But now it’s time to extend the reputation beyond our current reach.”
Port Elizabeth based Sapphire Street director Kimberley Nanson added: “RubiBlue has established a strong reputation for its products, services and namely EasiPol, but further awareness needs to be established. The initial PR focus will be on building awareness outside the insurance world, and positioning Chris Ogden as an entrepreneur.”
Sapphire Street will manage RubiBlue’s media relations, press office and corporate initiatives as part of the brief.
Author: Kimberley Nanson