Isuzu Trucks is empowering youth to be literate and enabling young people to reach their fullest potential!
Reading is part of building a nation, and South Africans all have a responsibility to get involved in the effort to combat illiteracy. With this in mind, Isuzu Truck South Africa is launching a book collection charity drive, #ITSAEMPTYTRUCK.
In support of Isuzu Trucks’ involvement with Standard Bank IRONMAN South Africa, the #ITSAEMPTYTRUCK project kicked off in Port Elizabeth on the 24th of March 2016. The truck will collect and transport the donated books and will be stationed at Nelson Mandela Bay from Thursday the 7th of April until Monday, the 11th of April. Based on the international award-winning concept, ‘The Empty Shop’, Isuzu Trucks is inviting the public to donate, literally filling up an empty truck with books. “Each book brings us a step closer to driving a better South Africa,” explained Craig Uren Chief Operating Officer for Isuzu Truck South Africa. “This was a natural leap for us as we’ve always been interested in empowering youth and giving back. As our work-force hails from the Eastern Cape, Port Elizabeth is the most natural place to commence our efforts and give back to less fortunate communities,” concludes Uren.
Words – spoken and written – are the building blocks of life. By donating a book, everyone has the opportunity to give members of needy communities the book that might just help shape their life. The selected beneficiary for this year is the IRONMAN 4 the Kidz Charity Trust. IRONMAN 4 the Kidz is a non-profit organisation that aims to raise awareness for the plight of less fortunate children.
Garth Wright from IRONMAN 4 the Kidz said that he was delighted with Isuzu Trucks’ pledge to help combat illiteracy. “We are grateful for the #ITSAEMPTYTRUCK project. Literacy is very close to our hearts as an organisation. The fact that Isuzu Trucks is willing to support our dream and fight beside us, is a real honour.”
How can you get involved?
1. Locate second hand books
2. Find the #ITSAEMPTYTRUCK branded box closest to you in the designated Port Elizabeth area
3. Drop off all books AND
4. Create moments of happy reading!
For more information on where to find the #ITSAEMPTYTRUCK branded boxes, visit our facebook page at: ITSA EMPTY TRUCK
Article source: http://www.nmbbusinesschamber.co.za/blog/posts/its-a-empty-truck