TAMPA, Fla. (September 4, 2014) IRONMAN is pleased to announce Standard Bank, the largest African bank, as partner of the new Standard Bank IRONMAN African Championship, hosted in Nelson Mandela Bay. IRONMAN South Africa will be elevated to the regional championship race, scheduled to take place March 29, 2015.
“The annual IRONMAN South Africa event in Nelson Mandela Bay has grown phenomenally over the last decade and the time has now come to take the event to the next stage of its long-term evolution,” said Mr. Keith Bowler, Managing Director of IRONMAN South Africa. “To achieve that goal we couldn’t have asked for a better partner than Standard Bank, which through its global standing as Africa’s biggest bank as well as its Pan-African presence, will
enable us to further enhance IRONMAN South Africa’s international standing and establish roots for growth into Africa.”
The partnership will give Standard Bank first-class brand positioning at the annual IRONMAN® event hosted in Nelson Mandela Bay, South Africa which involves a 2.4-mile swim, 112-mile bike and 26.2-mile run. The individual legs must be completed consecutively within 17 hours, making the IRONMAN® triathlon one of the toughest one-day endurance events in
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