Caltex Eastern Cape Marketer (CECM) – the largest Caltex-Chevron franchisor in Africa – unveiled its biggest investment in the Port Elizabeth region to date in New Brighton today [Wednesday, 5 July 2017] as the company continues its drive for growth, with a focus on creating hubs that attract new business and employment opportunities.
CECM’s R15-million investment in relocation and a complete rebuild of the George Motors service station, which services the busy industrial hub of Struandale and the residential area of New Brighton and now includes a 24-hour FreshStop convenience store, reflected the company’s strategy of investing in neglected and under-serviced areas, CECM chief executive Clive Berlyn said.
“This is not about making us feel good. It’s a sound business decision that brings services closer to people and the service stations in turn become hubs that attract other businesses and entrepreneurs to the surrounding area and create further employment,” he said.
CECM chair Stephen Dondolo echoed Berlyn’s words, saying that his African Pioneer Group had invested in CECM particularly because of the company’s strategic focus.
“We need to show people that investing in under-developed areas makes good business