AS the Eastern Cape’s largest shopping and entertainment centre, Baywest Mall, marks its second birthday this month (May 21), its performance for owners Rebosis Property Fund suggests consumer appetites for super-regional malls are far from waning.
According to Rebosis Property Fund group marketing manager Deborah Bailey, the flagship mall for South Africa’s largest black-owned, listed property fund is living up to its tagline, “the pulse of the Bay”.
Growth indicators for the mall include:
- Consistent foot traffic year-on-year (seven million visitors in 2016)
- Total sales growth year-on-year over a comparable period of 16.0%
- Mall trading density (sales per m²) growth of 14.3% year-on-year over a comparable period, and
- Spend per head growth of 21% year-on-year over a comparable period
“Our data shows Baywest has been embraced by the region, with almost seven million visitors through our doors in 2016,” said Bailey, adding that the super-regional mall attracted not only residents of Nelson Mandela Bay (Port Elizabeth, Uitenhage and Despatch), but also brought out-of-towners into the city from as far afield as Plettenberg Bay and Grahamstown.
The mall is celebrating its two-year milestone with R20,000 in prize giveaways to shoppers over the course of its birthday weekend.
“These out-of-town shoppers would previously have visited the city intermittently, but now