Eastern Cape – based Algoa FM is the first commercial radio station in South Africa to actively replace WhatsApp with Telegram for instant messaging from its listeners.
Processing more than 15 billion messages per day from more than 250 million users worldwide, Telegram is growing exponentially and is believed to be gaining on WhatsApp.
Algoa FM, which is the 2018 Liberty Radio Awards Commercial Radio Station of the year, made the switch because of the limitations of WhatsApp, according to operations director Alfie Jay.
“WhatsApp doesn’t allow for the storage of messages from users and as a result, we can’t build insights and analytics to help us better understand our audience.
“We bench-tested Telegram for the past three to four months and are convinced that it’s the most robust engagement solution available, and we have now gone live with it,” he says.
“Whilst WhatsApp is a great messaging platform where users can send text messages, voice notes, video and images to other WhatsApp users; it has been impossible to link the app to third-party applications.
“Now, when listeners send messages to the radio station, their messages appear instantly onto the platform; as opposed to the few-minutes-delay previously experienced with WhatsApp.
“Our long-standing Tech partner, COLONYLive, has fully integrated Telegram onto the platform and it uses the same number as our WhatsApp channel: 0617 940 940,” says Jay.
COLONYLive’s Marco Broccardo says: “We are delighted that Algoa FM has taken a determined decision to move Telegram, a messaging app with a focus on speed and fully encrypted