First Choice has hit its first target in raising up to R120,000 worth of dairy products to donate to those less fortunate through its #move4goodness initiative, just in time for Christmas.
Having raised its first R30,000, First Choice has partnered with Food Forward SA to distribute its donated dairy product to select organisations that assist the less fortunate. “The first donation is being distributed to a number of communities in the Eastern Cape, the home of First Choice,” remarks Woodlands Dairy, GM Sales and Marketing, Tinus Pretorius. “Subsequent donations will go to further developing communities identified across South Africa.”
One beneficiary in the Eastern Cape is the Bethelsdorp-based Angel Network, a feeding scheme which provides food to less fortunate people in the northern areas of Port Elizabeth. On the donation, Rosemary Roussouw from the Angel Network says: “We will divide the donated food amongst approximately 200 children in the Bethelsdorp area, and the residents of the Bethelsdorp Old Age Home.
“Dairy is a great source of calcium, phosphorous, magnesium and protein which are all essential for healthy bone growth and development, and vital for the young and old.”
The #move4goodness initiative aims to raise R120,000 and has been part of the It’s All Good campaign for First Choice. The initiative calls on South Africans do a dance, a shimmy, a shake, a twerk, any kind of movement and share their video or picture using the hashtag #move4goodness and tagging @firstchoiceSA.
Each upload is worth R100, so get involved and help First Choice raise a further R90,000 over the festive season.
Author: Kimberley Clare Ogden
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