Photo credit: Chris Hitchcock
The hype around this year’s Standard Bank IRONMAN African Championship is reaching electric levels. The business community and general public are looking forward to a weekend filled with excitement and a definite boost to the city’s economy.
Organisers expect around R50- to R65-million to be pumped into the city’s coffers this weekend. In total close to 37 000 bed nights are expected as a result of the event. In addition, restaurants and entertainment services see revenue increases of up to 30%, according to the organisers of the Bay’s flagship annual sporting event.
“The Nelson Mandela Bay Business Chamber would like to wish all participants good luck with the Standard Bank IRONMAN African Championship and would like to encourage spectators to come out in their numbers to support all the athletes this weekend,” said Nelson Mandela Bay Business Chamber CEO Kevin Hustler.
A record number of 1 859 athletes, of which 616 are international athletes from 68 different nations, will be participating and have already started descending on our shores.
Big influxes of international tourists have already arrived in our city with more regional and national visitors on their way. The Nelson Mandela Bay Business Chamber is delighted about the boost to the local economy especially the tourism and hospitality industry, said Hustler.
“Events such as Ironman present the Bay with an opportunity to generate interest from local and international media. Therefore this excellent exposure can attract future international investors and tourists to our shores,” said Hustler.