Marina Sea Salt wants to hear the publics’ dumbest ways to braai.
As a spoof of the popular Dumb Ways to Die, Boomtown has created the competition to find SA’s dumbest ways to braai stories.
As part of a brand awareness exercise, and launched this week, the competition runs until July 31st, with the dumbest ways to braai to be featured in a Marina Sea Salt ‘ditty’ and possibly as part of its radio advertising, and those whose lyrics will be included in the song will also receive a hamper.
The creative brains behind the campaign were Boomtown’s Tim Jones, Jedd McNeilage and Gary Welch.
To add your Dumb Ways to Braai visit the Marina Braai Salt Fan Club on Facebook: www.facebook.com/MarinaBraaiSaltFanClub
Author: Kimberley Nanson
Article source: http://mype.co.za/new/2013/06/dumb-ways-to-braai/