In celebration of Youth Day, people can download the recently released 2016 Municipal Elections song for free.
The Electoral Commission of South Africa (IEC) has partnered with leading cellular companies and social media platforms to allow the song to be downloaded for free.
Popular social media messaging platforms such as WeChat and Blackberry Messenger (BBM) will also support the initiative by sending messages to their South African users advising them of the free download.
Titled ‘Sishona Khona’ – isiZulu slang for ‘go and get it’ – the hip-hop styled song is aimed at the youth of South Africa. It encourages participation in the upcoming elections, while at the same time, promoting political tolerance.
“With this song, we hope to create a strong affiliation among the youth with the Electoral Commission and voting,” said Dr Nomsa Masuku, Deputy Chief Electoral Officer for Outreach at the Electoral Commission.
Masuku said the song encourages South Africans to be aware and respectful of each other’s constitutional right to choose whichever candidate or political party that they desire to lead and govern their wards within their municipalities.
“Jingles and music have been used as part of communication initiatives with great effect for many, many years. And with South Africa’s culture of music through all aspects of life – especially civic action and democracy – we hope it will reach young voters and young-at-heart voters,” said Masuku.
The song was commissioned by a young and aspirant music production company called Vuthela Music from KwaMhlanga, Mpumalanga.
Vuthela Music is an entertainment organisation formed by producer and entrepreneur Vusi Mabuza with the aim of assisting other young people to realise their dreams in the entertainment business.
Mabuza supplied the lead vocals on the song and produced the song together with crew members Emanuel Masilela, Alpha Mahlangu, Bafana Mabuza, Zweli Ngwenya, David Masilela and William Maloka.
Mabuza said he was especially grateful that the Electoral Commission had put its faith in young musicians and given them a chance to be part of such an important national event.
“We’re so proud that our music is a part of South Africa’s 2016 Municipal Elections campaign, and we’re thrilled that our music gives the youth a voice, even in some small way,” said Mabuza.
To download the song, users can visit iecsouthafrica.mobi via their cell phones. – SAnews.gov.za
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