The social experiment surveyed six households and identified unloved and unused items valued at over forty thousand rand which were catalogued and appraised by a professional valuator. In all cases owners were surprised by the combined value of the household items, and given the current economic climate it came as welcome news.
The weakening rand against the dollar and recent petrol price hikes will have a knock-on effect on consumer goods pricing meaning that consumers will feel the pinch this festive season. So OLX set out to prove that most households could dispose of unwanted goods to stretch their wallets for the holidays.
“We live in a material world and recent reports from financial and academic institutions show that consumers are more cash strapped than previous generations and less able to fund their families’ aspirations (Unilever Aspirations study). Always resilient, the current situation is forcing South Africans to become creative in how they make their salaries stretch. Buying less is the obvious solution, but selling your unwanted items or buying second hand is probably the easiest way to save money,” says Karla Levick, head of marketing for OLX.
One of the participants, Cindy Alfino, is married with three kids, owns an insurance brokerage and writing weekly for her parenting blog.