Port Elizabeth – Leading international retail tyre brand BestDrive is set to expand its presence and superior fitment services across South Africa. Through the conversion of the established ContiPartner dealer network to BestDrive franchise stores, the ContiTrade Africa retail subsidiary of Continental Tyre is set to leapfrog in size over the coming months.
The conversion and franchising concept first introduced to its partners in February of this year has already garnered resounding support with just fewer than 90% of the ContiPartner dealerships having signed up to date, with more to follow. Once the conversions are complete, the BestDrive network would have expanded to 150 fitment centres nationally by end of next year.
“We are delighted, and excited by the uptake”, said Kevin Slabbert, Head of Franchise at ContiTrade. “Through the changes we are making to enhance our fitment centres, we are confident customers will like the new look and added product and service experience. The upgrading of each fitment centre is by no means complete and BestDrives will continue to transform themselves in keeping with the BestDrive brand promise.”
In a mutually beneficial relationship the ContiPartners will benefit from the BestDrive pedigree with the franchise being able to tap into the broad dealer footprint. BestDrive which was first developed in Europe more than eight years ago today operates an extensive network of fitment centres around the globe, and the number is growing all the time.
According to Slabbert, “The Tyre Fitment industry in South Africa consists of many well established retail brands and independent retailers who have worked hard to earn the loyalty of the South African customer. With the presence of four local tyre manufacturers and imports ever on the increase into South Africa, the market is well traded. This does not make it an easy industry for newcomers to enter.” Strategic partnerships are therefore highly beneficial.
The BestDrive fitment centre network is by no means restricted to Continental tyre brands, and each fitment centre offers a wide range of tyre brands and automotive components from all leading manufacturers. With targeted expansion into new markets, ContiTrade Africa will steadily strengthen its distribution network throughout Africa in the years to come.
BestDrive tyre fitment centres’ service offering is comprehensive and includes wheel alignment, wheel balancing, fitment rotation, and puncture repairs alongside commitment to providing quality products and services. These are nationally covered by manufacturers’ warranties and include mag wheels, shocks, exhausts, batteries, disc- and brake-pads, as well as tow bars.
Regardless of country or location, the objective of each BestDrive centre is the same: to become the world’s leading tyre service network through an unwavering commitment to the best service, the best quality, products and the best facilities.
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