Cerebos MD John Drinkwater (front left) and Cerebos quality assurance executive Jeanette Burger (front right) present the prestigious FSSC 220000 certification with their food safety team at the salt manufacturer’s Coega plant.
Cerebos is a long established business with a strong internationally known brand which is the market leader in the retail salt market in South Africa with extended distribution into Southern Africa. The company’s industrial business is focused on the supply of quality salt to the food manufacturing sector while the retail division strives to deliver consumer with an array of value added convenience products.
Established in South Africa in the 1945s, Cerebos is the leader in the South African retail salt market, with distribution extending throughout Southern and Sub Saharan Africa. With the industrial division proving to be a reputed supplier of salt to the food manufacturing sector and the retail division delivering an array of valued added convenience products; Cerebos is a staple of the South African household.? ?Originally a wholly-owned subsidiary of RHM Ltd UK, the 1980s saw its acquisition by AngloVaal Industries (through the subsidiary now known as National Brands Limited).
In October 2002, the management of Cerebos purchased the business as a consortium and formed the locally-based independent entity that we know as South Africa’s first choice in quality salts. Committed to its role as a nation builder, the business welcomed BEE partner Khumo Bathong Strategic Investments (KBSI) in March 2006. Having acquired a significant stake in Cerebos Ltd, they provided both equity capital strategic input that has proven to be crucial in securing an exciting new venture.
With the assistance of the Development Bank of South Africa (DBSA), shareholders of Cerebos Limited funded the erection of a new plant to successfully produce Pure Vacuum Dried food grade salt to the South Africa consumer. Having invested in excess of R120 million, this site commissioned in the Industrial Development Zone (under the auspices of the Coega Development Corporation) is ideally situated for imports exports and will continue to provide employment opportunities to the local community.
In February 2012, a consortium of investors acquired the business to ensure that it remains the quintessential salt producer. Comprising of a broad based BEE vehicle (led by African Pioneer Investments), Investec Principal Investments, Netherne Investments and previous Managing Director, Mr Len Chandler; it is clear that Cerebos is committed to investing in South Africa and its people.
More recently (March 2015) Cerebos has been incorporated into the CAH group of companies. This move, together with CAH subsidiary companies, will allow Cerebos to realise further opportunities that the African continent has to present.
Date: December 07, 2015 11:13
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Article source: http://mype.co.za/new/cerebos/57454/2015/12