In line with its strategy to market Nelson Mandela Bay as a desirable tourist destination, the municipality is set to introduce a tourism cluster committee which, among other initiatives, will work with celebrities to show the world what the metro has to offer.
Acting city manager and economic development boss Anele Qaba announced several programmes the city was implementing to promote its tourism industry locally and internationally.
Qaba was speaking at the metro’s launch of tourism month at the Donkin Reserve on Monday.
He said forming a tourism cluster committee to focus on implementing programmes such as inviting celebrities to experience the metro and host events, with the hope of attracting tourists, would be among the means of attracting visitors.
“Celebrities who have a huge following on social media are starting to go into certain areas and [post] about them.
“If we want to attract domestic tourism then we can bring those celebrities into the city and negotiate packages that will include accommodation for them,” Qaba said.
“The committee I’m suggesting must be able to host events like the Durban July, which will attract tourists who will come and spend money in Nelson Mandela Bay.”
Qaba said his team from within the municipality’s economic development, tourism and agriculture portfolio would run the programme from September 9-22 while the task team was being established.
Qaba said the tourism committee would also focus on resolving and engaging the private sector on issues that had a negative effect on tourism, such