Casual Day is the flagship project of the National Council for Persons with Physical Disabilities (NCPPDSA), a non-profit organisation mandated to improve education, inclusivity, accessibility and social integration for persons with disabilities.
Since it’s inception 18 years ago, Casual Day has raised over R170 million for disability organisations. Principal sponsor Edcon has recently committed to a three-year contract and aims to raise R6 million in sticker donations at all Edcon stores and in addition, to contribute R11 million towards the project over a three year period.
“As we kickstart our 2013 campaign, we welcome Edcon on board as our principal sponsor,” says NCPPDSA Chairman, Brian Sweetlove. “Our sponsors are the lifeblood of Casual Day, which raises essential funds to enable the NCPPDSA, its benefiaries and participating entities to create a barrier-free society in which persons with disabilities can fully participate.”
The funds are raised as a result of a R10 donation for a Casual Day sticker. Says Therina Wentzel, National Director of NCPPDSA, “Edcon is a perfect fit for Casual Day as the project encourages the people of South Africa to go to work dressed differently on the first Friday in September every year. It is a fun project and allows everyone to make a contribution. We would like to extend a huge thank you to Edcon and the staff of all Edcon stores, who helped to make Casual Day a runaway success last year and we look forward to working with them again this year.”
Corporate social investment is an integral part of Edcon’s transformation strategy. Dr Urin Ferndale, chief operating officer and executive director at Edcon explains, “Over the past seven years Edcon has been a supporter of the annual Casual Day campaign and this entailed being essentially, a reseller of Casual Day stickers. This year Edcon has committed to fund the project for another three years where it will continue to act as a caring corporate citizen in an effort to make a meaningful difference to the disability community.”
This year Casual Day takes place on 6 September 2013, and stickers can be purchased at all Edcon stores, which include the following brands: Edgars, Edgars ACTIVE, Red Square, Boardmans, CNA, Jet, JetMart and LEGIT, and many other outlets.
Casual Day is a fundraising project where people are encouraged to go to work dressed differently for a day. To earn this right, they make a donation of R10 for the official Casual Day sticker. Proceeds benefit persons with disabilities.
Casual Day is a project of the National Council for Persons with Physical Disabilities in SA (NCPPDSA).
Article source: http://mype.co.za/new/2013/02/casually-raising-r170-million/