Boomtown Strategic Brand Agency recently joined global networking agency ComVort to expand its reach to an international level. ComVort is one of the world’s largest networks of advertising and marketing agencies with over 170 offices, in 140 cities across more than 60 countries worldwide – giving Boomtown access to global trends and research on international consumer behaviour.
“Many of our clients are looking to tap into their industry specific global trends or launch products into different international markets. Through ComVort we are able to analyse markets on a global scale and advise our clients accordingly,” said Wayne Harrison, Managing Director, Boomtown.
Unlike most global agency networks, ComVort agencies are owner-operated. This allows for the unique benefit of working outside of the short term economic and political pressures of inflated overheads, shareholder expectations and network organisational redtape. Collaberation and sharing of insights happen quickly and seamlessly, living up to the network’s objective of ‘Think global. Act local’.
Boomtown, with the help of ComVort will be able to gather more insights and identify opportunities for clients to push boundaries within their industries. The network offers Boomtown the opportunity to create an internationally recognised agency presence within South Africa.
“We are investing more into our research component to ensure that we are constantly creating strategic, measurable and informed campaigns for our clients. Becoming part of a global network allows us to tap into a wealth of information, become part of the global marketing conversation and collaborate with other experienced and informed marketers from around the world,” added Harrison.
Author: Kimberley Nanson
Article source: http://mype.co.za/new/2012/09/boomtown-goes-international/