As an Eastern Cape agency with a national client base, Boomtown found it challenging to find the talent it needed. As a solution it created an intern programme, Bayeza. In its fifth year, the agency is looking to hire its next intake of graduates to become part of the team and become moulded into outstanding, employable resources.
Bayeza started in 2012 with one graphic design intern in 2012, Pola Maneli. A talented individual who won two gold Loeries went on to work for one of the best advertising agencies in South Africa. Over time, the programme has grown and grown, with Boomtown now able to offer five Bayeza spots, and is looking for new young talent to enrol in various disciplines, including graphic design, copywriting, client service, HR, digital, production and strategy.
How Bayeza works
Rather than running an internship program where individuals are seen as junior staff, Boomtown runs a specific year-long program with each intern having month by month modules specific to their area of expertise and study. “In this way, we fast track the interns, and they learn more in one year than most junior employees learn in two,” adds Boomtown MD, Andrew MacKenzie.
This specific training also makes the interns highly sort after from an employment perspective and Boomtown is tremendously proud that to date it has achieved a 100% success rate in employment once the interns graduate from Bayeza. “We have employed