Andrew Binning, CEO of Port Elizabeth based marketing company, Inkanyezi, will represent South Africa at the 2017 BRICS International MICE Cooperation Forum in Xiamen China from November 5-8.
Binning, the immediate past president of the Exhibition and Events Association of Southern Africa (EXSA), at the invitation of the organisers, will address delegates from the Meetings, Incentives, Conferences and Exhibitions (MICE) sector from Brazil, Russia, India and China.
The MICE forum follows a BRICS Summit held in China in September, where it was acknowledged that MICE cooperation would significantly forward the economic and trade agenda in BRICS.
Binning is optimistic about the engagement. “That the BRICS agreements and the unique relationship between these countries can extend to the MICE industry, is logical and potentially lucrative for South Africa”, Binning said.
“World-class amenities and the natural beauty of South Africa, attached to a weak rand, makes South Africa a viable location for business tourism – even from developing countries, like China