Amarula protects Africa’s elephants:
WildlifeDirect CEO Dr Paula Kahumba stars in the Amarula Name Them, Save Them campaign Photo: Supplied
With less than 400 000 African elephants left and one lost every 15 minutes of every day to ivory poaching, experts indicate that this majestic species will be extinct by 2030! To protect Africa’s heritage and further entrench their commitment to conservation, Amarula has joined forces with Kenyan-based conservation organisation WildlifeDirect, working closely with their CEO Dr Paula Kahumbu.
Kahumbu, who is internationally acknowledged for her conservation work, appears in an extraordinary video, shot on location in the Amboseli Park – Kenya, in front of Mt Kilimanjaro. She introduces viewers to elephants by name, showcasing their behaviour in their natural habitat, likening their traits to those of humans. The short film, shot by Felix Seuffert from Butterfly Films, has been specifically crafted to raise awareness of the plight of the African elephant, whilst building the bond between man and elephant. The Amarula campaign entitled Name Them, Save Them makes the prospect of losing an African elephant personal to viewers by sharing how like people elephants truly are, then more powerfully through the simple action of inviting people to name the surviving elephants.
Through this campaign, viewers can actively participate in preserving the African elephant by casting a spotlight on the problem with their friends and family. They will be guided through an immersive ........... Read More Here: http://mype.co.za/new/amarula-protects-africas-elephants/77982/2016/10
