by Herman Manson (@marklives) Today we reveal, as part of our annual Agency Leaders poll, which agency creative leader were most admired by their peers in Johannesburg during the course of 2018!
- Monday: Most-admired creative leaders in Jozi
- Tuesday: Most-admired agency bosses in Jozi
- Wednesday: Most-admired agencies in Jozi
- Thursday: Agency diversity and transformation (Jozi)
- Friday: One to watch in Jozi
Every year since 2012, MarkLives has been polling South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creative leaders, and where they believe their future competition is likely to come from. Last week we revealed the Cape Town results, and the national results come next week, and our remaining categories the week after.
The most-admired creative leader in Jozi
Chief creative officer
Peter Khoury of TBWAHuntLascaris is our most-admired creative leader in Jozi.
On what it takes to succeed in advertising, Khoury believes that, because change is inevitable, you need to understand how to embrace it as an opportunity, as well as a challenge. The South African advertising industry is proof of this and constantly punches above its weight, according to Khoury. Because we’re not afforded the luxury of budgets some brands and agencies might have, our creative ideas have had to be more innovative. For him, there’s a disproportionate ratio between the quality of an idea and its output.