A Cheshire business, which provides ticketing software to sporting clubs, has been chosen as a UK Trade and Industry North West Export Champion for 2014.
Advanced Ticketing in Knutsford has had international success with its TALENT ticketing platform, which enables sports clubs to manage customer databases directly, allowing them to understand exactly who their supporters are and identify their individual requirements.
The software is already being used by a number of UK football clubs, including Everton FC, Liverpool FC and Advanced.
So far this year, the firm has won a ticketing contract with Istanbul’s Galatasaray FC and through its partnership with UKTI, secured a contract with the new Zorlu Centre, a new arts and culture centre situated just outside Istanbul.
It has also expended expanded its international network through a partnership with Computicket in South Africa to assist in achieving its target of 25 per cent of new business from global sales this year.
Clive Drinkwater, regional director of UKTI North West, says: “We are delighted to be working with Advanced Ticketing.
“The company has developed a strong international strategy based on collaboration with local partner resellers.
“Effective ticket sales are integral to the success of every sporting club or theatre. The flexibility of TALENT and Advanced’s ability to customise the system to a club or venue’s requirements makes it a product with worldwide appeal.
“The success of London 2012 means that UK companies are now enjoying a well-deserved reputation for delivering sporting events. I am delighted to see Advanced Ticketing using this as a springboard to global